PUBG doubled its concurrent players on Steam after the change
PUBG has gone free-to-play, which has resulted in an enormous spike in the battle royale game's popularity. What’s more, the game is offering players who previously bought the full title a generous in-game reward.
PlayerUnknown’s Battlegrounds update 15.2 is now also live, and it coincides with one of the biggest changes in the game’s history. When PUBG launched in 2017, it was an enormous hit but despite most other major battle royale games going free-to-play, PUBG has always been sold as a full-price game. However, PUBG is now ready to rival games like Fortnite, Call of Duty: Warzone, and Apex Legends, all of which include no barrier to entry.
The gambit seems to have worked, too. According to analyst Daniel Ahmad, the game doubled its recent concurrent user figure after the change. Yesterday, the game saw a peak of 670k players on Steam alone. That's to say nothing of the game’s performance on PlayStation and Xbox consoles, too.
It will be fascinating to see if this helps PUBG in the long term. While the game remains huge in Asia, particularly its mobile counterpart, it has lagged behind other popular battle royale titles in other territories on PC and consoles. Seeing if it can reclaim the space now it's free-to-play will certainly be interesting.